Friday, 9 November 2007

A4e and Sheffield FC


Working for A4e has given me exposure to lots of different and interesting projects that A4e support. Last night took this took on a different dimension. I had won a competition run by marketing to be part of Sheffield FC’s squad in a match against Inter Milan. The match was to commemorate Sheffield’s 150th anniversary. As part of the evening I also had the chance to meet Pele.

I had a great night myself (a big thank-you to Emma for donating this prize). It was particularly good to see so many people supporting Sheffield FC; there were 18,500 people at Bramall Lane for the match. Sheffield FC, who are a real force for grass roots football, are doing great work with their Boots For Africa campaign. Their campaign is attempting to collect and deliver 2007 cleaned up and tied up pairs of used football boots to the children of South Africa.

It’s great that we sponsor an organisation doing so much work to Improve People’s Lives. You can find out more about the work that Sheffield FC do at http://www.sheffieldfc.com/

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